Sunday, 10 April 2011

Final Video 'The only exception'

Here is the link to the final music video of 'The only exception': https://docs.google.com/leaf?id=0B109_6sKs3MPZWVlMWYyZWUtMjQ2ZC00NTdmLTlmMDYtNWE0Yjg4MzQ3YjQ0&sort=name&layout=list&num=50 What make this video be a conventions of real medai product in my opinon I will say that the editing process on the video. Where every transitation wasn't too obvious that it reduce the pleasure of the viewer. Further more some of the film techniques that we used are commonly use in most of the music videos. Such as the timelapse, walking towards the camera while lip singing, out of focus and in focus again to emphasis the character. Our musci video project is really a big challange for everyone in the team because everyone is a beginner at this. So I was quite please with our final video. It produce quite a promissing quality even though it might not be perfect like the real media products but I know that it can be develop through time. The narrative that we create for the video and all the actors I believe it is quite suitable for the target audience and fit around well with the music genre itself. Give the rating from 1-10 I will say that the promotional pack which included the digipak, advert, and the music video, they are coherent with each other very well. In terms of the colour used on the digipak to the advert, and cover image that reflecting the meaning of the album title, the connection between the music video to the inside of the digipak where the child like drawing appear in both. I believe it will catch the attention of the audience with it's misterious looking cover. If you compare the quality of it with the real promotional pack the graphic use on the cover might not be a fantastic work but the whole idea and the lay out are very attractive. Therefore, I will say that this promotional packge are coherent with each other very well and it should draw the young audience to try the package as well.

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