Filming techniques

Things that should have for camera shooting
1. Shooting script
2. Clapperboard
Things to consider before filming
1. Make sure everyone on the team have a shooting script, especially people who incharge of the camera and clapperboard person.
2. Have all the setting for the scene ready.
3. A right description on a clapperboard, eg. Shot 1 Take 1.
4. Have all the actors in position ready to shoot.
Things to consider for camera
1. Carefuly position the camera and make sure it’s tight and safet.
2. Make sure to adjust a white balance.
3. Before shooting rolling a tape for awhile before shooting
4. Make sure that the scene that you going to shoot are in the right frame in the camera screen.
What does Shooting script and Clapperboard do?
We can say that it is a guiding book for the shooting. It help reminding us what shot type, Description of action, Camera movement/direction for that particular scene should be. This will help to decrease the posibilities of the mistake that can happen during the scene and also a big help during the time of editing especially a clapperboard because it tells the editor which shot and take it come from.

Blog 5 : Target audience of Artist/Band

Target audience for the band
Paramore has been up on the cover for many music magazine such as: Kerrang!, Billboard mag., Rock sound, NME, AP (Alternative press mag.) etc. From the overview of the magazines' target audience itself mainly forcus on teenagers, mostly men around the age of 15+ and people in ABC1 catagories (working people).

Eg.
Kerrang! ABC1 = 218
15-44 = 389
Men = 258
Women = 164









The result that I get from the research on Facebook of Paramore and most of the comments that were posted are largely Teenagers and also adults around 25-30 which would be in a Socio-economic in AB and C1. Via facebook are the Merch session where products are mainly sells for young people eg. T. shirt, notebook, Necklace, and Vinyl Package.


From an online interview on Paramore where they ask on the target audience that Paramore wanted to forcus on, Heyley, Lead vocal of the Paramore, answered that "Our music is for everyone. There are probably things on our new record that older people would get and understand before a younger person – and I pride myself in that. I’m not picking big words out of a dictionary, I’m just writing about what I know and what’s real. Anyone can relate to that."

Blog 4 : Permission

Copyright is a way to prevent people using the songs that belong the artists for their own profits without asking for permission from the company that own the copyright for the music. Without the permission they can be charge as an illegal action. The copyright also very important for the company and the artist because it is one of the ways they receive their income.

Blog 3: song choice

These are the lists of songs choice that we considered

1. The only exception by Paramore

2. The drugs don't work by The Verne

3. Complicated by Avril

4. A thousand miles by Venessa Carlton

The points that will allow us to make a decition for our song choice is an easy lyric that not too complicate to understand but at the same time widely open lyric enough for the creativities of a story line and editings. The song choice that we make is "The only exception by Paramore". The lyric are easy to follow and understand.

Lyric: The Only Exception

When I was younger, I saw my daddy cry.

And curse at the wind. he broke his own heart,

and I watched as he try to reassemble it.

And my momma swore that,

She would never let herself forget.

and that was the day that I promised, I'd never sing of love if it does not exist.

** but darling, you are the only exception.

You are the only exception. You are the only exception. You are the only exception.

Maybe I know, somewhere deep in my soul.

That love never last, and we've got to find other ways.

To make it alone or keep a straight face.

And I've always live like this.

Keeping a comfortable distance

And up until now I had sworn to myself,

That I content with loneliness because none of it ever worth the risk.

***I've got a tight grib on reality.

But I can't let go of what's in front of me here.

I know you leaving in the moorning when you wake up.

Leave me with some kind of proof, it's not a dream, oh

And I'm on my way to believing. Oh, and I'm on my way to believing.

3. Gorillaz - Clint Eastwood : http://www.youtube.com/watch?v=v0BaDRignlI

Genre: Electronic, hip-hop and some rock feels.

Representation, Narative: I think it's talk about a person's life that used to have no hope and used to be someone where everyone thinks that he's no good, treading unfarely etc. but now that he has a hope 'in a bag' with him he can finally see a glimes of light that his innner self can be free. Doesn't matter what other will think of him anymore?
The VDO itself is different from other two VDOs that I have post because it was a 2D, a cartoon character of a band playing music and singing and at the same time takes up action that goes together with the lyric telling a story as a representing. The main character is a Gorillaz which I think is the inner self of everyone in the band that desire to get out and do whatever it wants to do, it want to be wild just like a wild and agressive Gorillaz. But when the line saying about 'i'm feeling glad, i got sunshine in a bag....The future is coming on" the vdo showing a dark back ground and tombs coming out of the ground so i don't think that the 'Sun shine' that he has is a good hope, rescue, or future...?

Audience: Around age 19-25 Mainly men as a target audience.

4. The Scientist by Coldplay www.youtube.com/watch?v=tmjPrdTNxQ0

Genre : Alternative rock, Britpop

Representation and Narative: The whole meaning of the song is that love is a complicated thing. People have to find reasons but it can never be enough to explan the feelings not even a scientist can figure out, but only the feeling inside your heart can tells you. Vdo is a story line but starts from the end and reverses to the beginning of the story. Throughout the MV all the actions are in a reverse story, to go 'back to the starts' where everythings started where 'love' started. This is to coresponding the meaning to LOVE in the MV where at the end we know what cause him to wanted to go back to the start, why the feelings that he has a so hurt and confusing.

Audience: 16 - 35 for both gender

Blog 2: Exploring Music Video

These are the 4 music VDOs that I've chosen to explore and understanding the genre, representaton, narrative, audience and how the vdo communicates a meaning.

1. Cry by Godly and Cream : http://www.youtube.com/watch?v=KxtPRF6NG7I

The song deals with the issues within each person and saying about how sad it feels when someone did something bad to them. With the way the lyric composed, it doesn't speak about one perticular problem but an overall action of people to one another that make people of every ages, gender, nationality 'Cry'.

Genre: Pop rock music style by the use of an electric guitar and a steady rhythm with a loud drum and bass. A screaming vocal on the words 'cry' also identify the genre as a rock music.

Representation: Using a close up shot throughout to let the audience see the expression of the people in the MV. Using dissolve from one person's face to another to present every gender, ages, and nationalities.

Narrative: Facial expression of every people goes with the lyric and expressed its meanning eg. one man crying at the beginning of the vdo, some expression their facial expression in saddness and dissapointment.

Audience : Around the age of 19 - 35 of both gender.


2. Hurt by Johnny Cash : http://www.youtube.com/watch?v=o22eIJDtKho

Genre: Classic-Acustic style. Only use an acustic guitar along with piano through out the MV.

Representation: Cross cutting and an insert of either Johnny Cash in the past or a Vdo that contrast with the lyric. Close up shot and extreme close up also often use to see his facial expression and to emphisis the particular phrase of the lyric that has been compare eg. Extreme close up of a dead fish on the table with the words 'Broken thoughs I can not repair.'

Narrative: The used of the MV work two ways for the lyric : as a story line when pictures and an old VDO of Johnny Cash in the past insert between the original MV(a present time); and as a comparison and contrast with the lyrics eg. I will let you down, I will make you hurt contrested with the MV that shows a picture of Jesus carrying the cross and get hammered by a nail as to say that he will make others hurt and dissapointed but opposite to Jesus as he took everything upon Himself instead of us, I think? A visual comparison with a phrase when he sang "You could have it all, my empire of dirt" and the MV shows all of his trophies and awards that he had from the past. The MV where he sit on the table full of good foods, nice chair, expensive looking glasses makes us audience see that even if it seems nice and wealthy but actualy he feel like ''I wear this crown of thorns Upon my liar's chair' which are contrast to what people see.

Audience: target audience might be around the age of 19 - 65/ both gender.

Blog 1 : Introduction

For A2 Media coursework we will be study into two areas.
One is Advanced Portfolio in Media which we will produce two print items: a cover disign on DVD\CD digipack ; a magazine advertisement for the digipack; and a music video.

Two, we will be study about Critical Perspective in Media which covers in 2 main sections.
1. Describe and evalutate our skills development in our production work which related to media concept.
2. Demonstrate our understanding of a contemporary issue through texts, institutions, audiences and debates.

Throughout this coursework we will be using our experience from AS Media study last year as well.